Blog

July 26th, 2016

2016July25_BusinessValue_BHave you seen folks wandering around downtown, staring at their phone like it was a map pointing them to a pot of gold? Or ordering pizza over a Facebook chat conversation with an awkward cashier? With some creative marketing and structuring, your SMB could be on the other side of those people’s phones. Tech fads, even if they don’t last long, are a treasure trove of cheap new customers -- if you know how to cheaply capitalize on these trends. Here are our five tips on how to achieve that.

Get in early

One of the biggest indicators of how successful your SMB will be in making big gains off of a new trend is how early you get in. Fads, especially in the tech world, can come and go in no time. Be careful not to invest in resources with a long-term commitment like new logos or graphics, but instead in low-cost workarounds like special promotions and social media campaigns that put you front and center immediately. Once the popular kids have moved onto a fresh fixation, you’ll be ready to move forward without skipping a beat.

Use existing tools

How can you get up to speed quickly without investing too much in permanent resources? The trick is to hijack existing opportunities and strategies for your own message. For example, John Deere has been selling farming equipment for over 150 years, with no signs of slowing down. But with a creative combination of existing GPS technology and mobile devices, they quickly jumped to the forefront of the “Internet of Things” craze by connecting their vehicles to crop planning practices.

Participate in the narrative

So you’ve identified a trend you want to cash in on and you’ve commandeered existing tools to help sell your product. How else can you gain momentum? Social media is everywhere nowadays, and it doesn’t seem to be a dying trend. However, it’s no panacea; simply posting “We’ve got a promotion on all seasonal products #inserttechfadhere” won’t bring obsessed customers to your doorstep. Take a minute to understand the mechanics of what pulls everyone away from work, friends, and family, and show participants you’re one of them. Is it competitive? Polarizing? Take a stand or pick a team and invite customers who are “on your side” to get a discount.

Merge the fad with your business model

With a little creative brainstorming, most business models can actually integrate their product or service with a passing trend. Chatbots have been shoring up the “deep learning” revolution, and clothing retailers have come up with a really creative way to employ them to drive sales. By simply providing their chatbots with a fashion tree, the bots can ask basic questions which whittle down clothing recommendations to those that align with customers’ tastes.

Address difficulties presented by the fad

What if you can’t find a way for your products or services to directly interact with the blazing new trend? The next best thing is to provide solutions to problems presented by it. Does interacting with the popular app or activity eat up a lot of mobile device battery? Remind passersby your outlets are available for customers, or that you sell mobile battery packs. Does it require driving all over town? Remind customers of your latest car rental promotion. Sometimes just associating yourself with the trend is enough.

Not sure how to integrate your business with the latest fads? We’re the experts on all things technology related, from the most recent to the ancient. As a small- to medium-sized business owner, getting the most value out of your technology investments is crucial to getting your foot in the door and working your way toward bigger profits. From machine learning to Pokémon GO, no question is too trivial -- ask us today!

Published with permission from TechAdvisory.org. Source.

Topic business
July 25th, 2016

2016July25_VoIP_BMost people have always assumed that a landline from the established local telco is what their office needs, but the new reality is that you have options. Now you can choose to make calls over the internet with VoIP (Voice over IP) and enjoy convenience, simple set-up, and all the features you’d expect from a traditional phone system, for less money. But what about call quality?

Phones are an absolutely essential aspect of any company’s communications arsenal. And after Alexander Graham Bell made the first coast-to-coast long-distance call in 1915, it was clear that this was technology that had the power to transform business. But as with all emerging technologies, there were some kinks to work out.

Those earliest phones had power and leakage issues surrounding the wet cell batteries; more recently, cell phones have had their failings as well, such as dropped calls and short battery life; and today, VoIP technology has to deal with some minor complications, too.

The keyword, though, is “minor,” and our aim today is to help you identify these relatively slight hangups and help you optimize an already superior telephony solution.

Voice Echo

It’s fun to hear your voice repeating throughout the high-walled canyon you’re hiking, but not so great when you’re having a quick chat on the phone. And while VoIP echo won’t totally disrupt your conversation, there are a few things you can do to reduce it such as adjusting volume and gain settings, upgrading your USB headsets, or even implementing VoIP echo cancellation software.

Static

Many VoIP systems use an ATA, or Analog Telephone Adapter, to convert analog voice signals to digital signals. This sometimes produces static during calls, with the culprits usually being incompatible power supplies or feedback from the phones plugged into the ATA. Easy fixes include unplugging/replugging the ATA and/or the devices connected to it, or switching to IP Phones which require no analog/digital conversions.

Choppy Voice

The main factor in disjointed, start-stop sounding messages in a VoIP environment is packet loss, which occurs if individual data “packets” are lost in transmission. When this occurs, the gateway at the receiving end of the call tries to predict what’s been lost, but when it can’t, the gap in data remains empty. With a simple tweak to your VoIP system’s bandwidth settings, sending and receiving voice data will become smoother and significantly reduce these interruptions.

Post-dial Delay

Commonly referred to as PDD in VoIP parlance, post-dial delay is fairly self-explanatory. It refers to a delay between the time the caller finishes dialing and when they hear ringing, a busy signal, or some other kind of “in-call” information. It can be a nuisance when, instead of the ringing being delayed, it never actually occurs and you suddenly realize that your call has been connected. This is actually an externality from a vital piece of VoIP technology known as SIP. At the moment the only solace we can offer is that its widespread nature means you’re not alone, and a solution should be coming along soon.

By now it’s clear to most SMBs that a VoIP phone system can benefit their business, even with the occasional delayed ring or scratchy call. Because what we’ve learned from previous telephony advances is that inconveniences like this are manageable; and we can help you manage. From VoIP planning to installation to optimization, contact us today for more information.

Published with permission from TechAdvisory.org. Source.

Topic VoIP
July 22nd, 2016

Have you ever wondered how sales teams spend their time each week? According to Salesforce, on any given weekday an average sales representative spends more than 70 percent of their time managing emails. Since they are spending more than half of their working lives in their inbox, wouldn’t it be ideal if their customer relationship management software can be integrated into it? A newly released add-on called Lightning for Outlook may just be the answer.

Salesforce and Microsoft have been working together for more than two years, and it has definitely been a win-win situation for everyone. In the latest development between these two tech giants, they've released a brand new product that promises to make the lives of sales representatives much easier. Lightning for Outlook, a flashy new add-on allows your sales team to access customer relationship management (CRM) software right from their Microsoft Outlook inbox without switching back and forth between the two applications.

The add-on accomplishes new levels of integration with Lightning Components, which allows for dragging and dropping of fields and elements from Salesforce directly into Outlook. For example, sales reps will be able to update a price quote with Salesforce’s SteelBrick -- a Quote-to-Cash software -- from within Outlook. This has been termed 'snapping'. Just 'snap' the code you want to migrate into the appropriate Outlook account.

One of the most exciting new features, called Lightning Sync, enables users to automatically sync contacts and calendars across Salesforce and Outlook. "When you update a contact in Outlook, it's reflected in Salesforce and on your mobile device," said Greg Gsell, Salesforce's director of Sales Cloud. "All devices and teams are immediately kept up to date."

Both Lightning for Outlook and Lightning Sync are available now; the former is free for all Salesforce Cloud users, and the latter is free for users of Salesforce Cloud Lightning Enterprise Edition or higher. Lightning Components Framework -- a UI framework for developing dynamic web apps, which gets integrated into Outlook, will be released later this year with pricing to be announced at a later date.

However, this doesn’t mean Lightning for Outlook will solve everything. This plugin simply makes it easier for the two programs to work together. Still, there is a maze of security, database and account management issues to navigate through to make this new feature work properly. At Busch Consulting, our experts are well-versed in email and CRM systems, so why not give us a call today and work smarter, not harder.

Published with permission from TechAdvisory.org. Source.

Topic office
July 21st, 2016

2016July21_Virtualization_BVirtualization is as complicated as it is beneficial to SMBs. The concept alone can take time to fully grasp and making it a reality at your company is even more difficult. However, Amazon Web Services needs to make the service as easy as possible if they expect to retain customers and increase their bottom line. In an effort to make database migrations straightforward and economical, they’ve released a new tool to take care of all the headaches associated with moving your network to a virtualized environment.

As a quick review, virtualization is best imagined by visualizing your server as a house. When a user draws computing power from your server, it’s a lot like opening the front door and just telling anyone to come in and grab whatever they need. The house gets crowded and messy quickly. Virtualization allows you to create doorways into partitioned rooms, with specifications and permissions unique to the user or application that needs them.

Much like the house in our analogy, the hardware and upkeep of servers can become quite expensive. By taking virtualization one step further, Amazon Web Services (AWS) has created the equivalent of a gigantic apartment building, online. When renting these internet-based apartments, your SMB is presented with virtualized versions of your server and desktops. You realize huge cost savings by eliminating upfront capital expenditures on hardware, and the rooms and their contents can be modified and adapted with little more than a simple request to AWS.

So you’re ready to migrate your server and clients to a virtualized environment, but after hiring experts you’re informed they will need days -- possibly weeks -- of server downtime to move your data from on-site storage to AWS. This service interruption has long been a massive speed bump in cloud migration projects. With Amazon’s Data Migration Service (DMS), that server downtime can be reduced to as little as 10-15 minutes.

This significantly reduced downtime is achieved by keeping your database live during the migration process. The final product can be stored in one of AWS’s several regional datacenters, or even copied back to your on-site server for concerns about redundancy and continuity.

Another speed bump along the road to your new virtualized home is moving from one database schema to another. Imagine the front door of your original, one-bedroom house is shaped like a triangle. But your destination, the AWS home, has a front door in the shape of a circle -- how will you get your data into its new home? Amazon’s DMS has added a new tool to take care of all of that for you. This means it doesn’t matter if you have an Oracle or MySQL on-site server; Amazon can almost effortlessly convert it to a new schema.

With such a valuable tool, AWS must be charging a fortune to utilize it, right? Wrong. Amazon promises DMS migrations will cost as little as three dollars per terabyte. Even if your business is hosting above average amounts of data on-site, that’s still a price tag any cash-strapped SMB can afford.

Just because there’s a new tool for the migration, doesn’t mean you should attempt buying a new home for your server and driving it across town alone. Think of us as your virtualization real estate agent and movers, all wrapped into one. For an inexpensive, swift migration to a virtualized environment, we’ve got just the place for you. Contact us today.

Published with permission from TechAdvisory.org. Source.

July 20th, 2016

2016July20_BusinessContinuity_BIf an IT consultant told you that backing up data is one of the most important things for your technical team to do well, you’d probably nod in agreement. But what if they suggested that your dirty data requires cleaning prior to utilization? One simple adjective like “dirty” may give you pause, and there’s a handful of other terms about “data” that you may not recognize either.

Data is the lifeblood of the information age. It gets observed, collected, organized, and analyzed, and it allows businesses to compete for profit and prosperity. And it takes many forms, each one unique and often vividly-named by the addition of a simple descriptive word.

As such, we thought a short glossary was in order to help keep you current on a handful of new data buzzwords and how they might impact your business.

Small Data

If “big data” is about powerful machines, huge databases, and sophisticated analytics, its little brother “small data” is about people. Small data takes a scaled-down approach to data mining that relies on things like social media to acquire important information. Archiving it is also simpler since a complex central data warehouse isn’t necessary.

Slow Data

The notion of “slow data” may seem a bit counterintuitive since processing ones and zeroes means things are happening fast. Some information, however, is actually acquired more slowly. Take, for example, the polar ice caps, where things literally move at a glacial pace. Since this kind of data doesn’t require frequent analysis it is suitable for back-up in its native format in a secure data lake.

Fast Data

We’re guessing you knew this buzzword was coming next, and it’s probably exactly what you thought it would be. “Fast data” refers to data events that happen fast - as in thousands of times per second - such as financial tickers or electrical sensors. Being able to act on it without delay is critical, so storing it immediately in a stable, easy to access location is a must.

Dark Data

Put simply, “dark data” is nothing more than day-to-day operational data that’s not getting used. It often refers to unanalyzed information in the form of customer call records, competitors’ price fluctuations, or website visitor trends. It can also include data that’s no longer accessible, such as when a storage device becomes obsolete. Your business can bring some of this redundant, out-of-date, or hidden data into the light with software designed to tidy things up.

Dirty Data

And speaking of tidying, here we finally have “dirty data.” While not quite as provocative as, say, dirty dancing or a dirty martini, it does have a tendency to arouse anxiety. But it’s actually not harmful to your data warehouse; it merely refers to a data set prior to its being “cleaned,” such as a leads list that contains duplicates, spelling mistakes, or formatting errors. The key is ensuring it gets spruced up before moving it into production.

If this index of buzzwords has left you wondering about the ways that different types of information affect your specific business, we’ve got answers. Setting up and managing your databases, super-secure backup strategies, and a thorough understanding of information technology are what we provide, so call or message us today.

Published with permission from TechAdvisory.org. Source.

Topic business
July 19th, 2016

2016July19_AndroidPhone_BCommunication is the heart of your small to medium-sized business; you write emails to customers, share documents and discuss projects with your teams over instant messaging apps, all when you’re on the move. But what if you’re trapped in an airport for hours and your colleagues need a document printed right there and then? Don’t panic. With any Android device you can remotely print the document in no time. Here are four ways to do so.

Google Cloud Print

The wonder that is Google Cloud Print allows you to send documents and files from your device to your printer without you being on the same network. To utilize this, make your printer available to Google Cloud Printing by activating it in the Chrome browser settings of the computer it’s attached to. Then, just by connecting your printer and mobile to the same Google account, you can print any document or photo by tapping the share button on your phone or tablet, and choosing Google Cloud Print.

Prynt

If your SMB has any photography needs, this option might be the way to go. Prynt comes in the form of an instant photo printer that connects to your Android device’s charging port. Simply place your smartphone in the Prynt case, snap a picture, order Print, and that’s it. If you feel the need to spruce up your prints, the printer’s native app includes frames, filters, stickers and the addition of text before printing.

Manufacturer apps

Most popular printer manufacturers have their own apps that make printing from an Android device possible. HP has HP ePrint, Samsung comes with its Samsung Mobile Print, and Epson has Epson iPrint. Make sure to check the Google Play store to see if your printer has an app companion before trying any of the third-party options listed below.

Third party apps

Although it’s not our favorite option, there are third party apps that make it possible to send items from your Android device to your printer. Some apps -- like PrinterShare and PrintHand Mobile Print -- restrict mobile printing to Bluetooth or local wifi networks. Others -- like Cloud Print Plus -- untether local requirements so you can print from anywhere. However, it’s always better to try apps owned by hardware manufacturers and Google first. These third party apps should be considered a last resort when other options aren’t available.

Aside from printing wirelessly, Android devices can do just about anything a desktop computer can. If you’re looking for more tips and in-depth guidance on how Android can improve productivity at your business, get in touch with one of our Android experts today. We’re here to help you achieve your mobile technology business goals.

Published with permission from TechAdvisory.org. Source.

Topic android
July 18th, 2016

2016July18_MicrosoftWindowsNewsAndTips_AIn today’s modern age, being great simply isn’t enough. With enhanced efficiency, appealing aesthetics, and unparalleled user-friendliness, Windows 10 goes the extra mile to be the best. The new update boasts nifty tips and tricks that help users up their tech game in no time. Here are seven tips to help you become a Windows 10 power user:

Master virtual desktops

Virtual desktops allow for better utilization of screen space. You can span your applications and windows across multiple “virtual” desktops. Create one by clicking on the “Task View” icon (located at the right of the Cortana bar) on the taskbar, then click “+ New Desktop” in the lower right corner and add as many desktops as you wish. To move an application to a new desktop, merely drag it into the virtual desktop on the bottom.

Next-level screenshotting

The original screenshotting methods on Windows include Windows + Prt Scn, which captures the screen and saves it into the Screenshots folder; and Alt + Prt Scn, which captures the screen and copies it to your clipboard.

Introducing the new built-in Snipping Tool. On top of capturing a full screen screenshot, other capturing options range from a free-form rectangle to a specific aspect ratio or even an entire window as well. You can also set the capture to delay a screenshot by a set interval -- this comes in handy when you want to screenshot a YouTube video minus the playback controls.

Shake and minimize

For users who aren’t aware of this trick, you can grab a window by its bar and literally shake your mouse. This causes all the other windows to automatically minimize.

Professional Windows snapping

Snapping windows to certain parts of the screen is ideal for multitasking. You can now organize and monitor different applications more seamlessly. Make the most of your screen space with the following tips:

Drag a window to the right or left to split it in half. Drag a window to a corner to reduce it to a fourth of its size. Drag a window to the top to maximize its size.

Record your screen with the Xbox app

After launching the Xbox app, go to the app you wish to record and press Windows + G. You’ll be prompted with a window that asks: “Do you want to open the Game bar?” Click on the “Yes, this is a game” box and let the recording begin!

Talk to Cortana like a person

Aside from typing your requests, you can also use natural language to ask Cortana to locate your vacation photos, or provide directions to your friend’s house. No date needed, just specific words and she’s all set. Cortana is also synced with your calendar, so if you’re ever unsure when your meetings are, Cortana will gladly double-check.

Automatic Battery Saver mode

When activating battery saver in Windows 10, you can limit your portable devices’ background activity and push notifications to prolong battery life. Battery saver also kicks in automatically once your battery life is lower than 20%. To customize your own power threshold as well as which applications you allow to run in the background, go to Settings > System > Battery saver -- voilà!

Make the most of Windows 10 with these tips and upgrade your user status from regular to power. Regardless of what you're using it for -- arranging your meetings or planning your vacation -- make each computing experience a memorable one. Want to hear more of the latest Windows 10 news and updates? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic windows
July 14th, 2016

2016July14_Security_BKeeping your company data safe and secured is not an easy job, especially as cyberattack threats get more and more sophisticated every day. But fret not, there are a lot of simple solutions that can be achieved with almost any level of tech expertise. In this article, we’ve listed 5 of our favorite cybersecurity tips that will help you deal with the ever increasing threats to the safety of your data.

1. Two-Factor Authentication

Did an attacker get your password? With two-factor authentication they’ll still need your mobile device to do any damage. Here’s how it works: every time you log into a service that requires a password, the service will send a code to your mobile device for another layer of authentication. Nowadays, most internet services have this option: Google, Facebook, Twitter, Instagram, Skype, Slack, etc. Check a full list here to see if you could be using two-factor authentication on any of your online accounts.

2. Password Manager

Say goodbye to the bygone era of memorizing a long list of different passwords for the various websites and services you use. Password manager software may have been around for a long time, but it’s still a viable solution for improving your login integrity. After installing it, all you need to do is create one secure master password and let the software do the rest. It will store and encrypt all of your passwords in one place for future reference and help generate random, more secure passwords for any new logins.

3. Keep All Software Up to Date

Update all of your software and your operating system as often as possible -- it’s that simple. New versions come with better protection and fix any newly discovered loopholes. If you are too busy or can’t find the time to do it, check for an automatic update option. Any excuse for postponing updates will feel a lot less valid when it means a security breach or system crash.

4. Disable Flash Player

Adobe Flash Player may be what allows you to play Candy Crush during your work breaks, but it has boasted such a poor security record that most experts recommend that users block the plugin entirely. Most internet browsers have the option to block Flash by default, while allowing you to enable blocked content you deem acceptable by simply right-clicking and selecting Run this Plugin.

5. HTTPS Everywhere

When dealing with technology, long acronyms tend to scare off novice users before they even make it to step two. But don’t panic, there’s only one step to this trick. ‘HTTPS Everywhere’ is a browser extension that forces your browser to automatically navigate to sites using a secured encryption, if the site allows it. The thing is, a significant percentage of websites offer HTTPS connections but don’t present them as the default. When that’s the case, ‘HTTPS Everywhere’ gives your browser a gentle nudge in the right direction.

While in-depth security measures need to be implemented and managed by experts, little steps like the ones listed here can be just as important. Check back often for more helpful cybersecurity tips, but if you have more urgent security needs for yourself and your business, our experts are ready and waiting to offer a helping hand -- why not reach out to us today?

Published with permission from TechAdvisory.org. Source.

Topic Security
July 13th, 2016

2016July13_iPhone_BiOS 10 may still be in its beta stage, but Apple loyalists have grown accustomed to a level of hype in the months leading up to a new product release. Despite the announcements and presentations wrapping up last month, we’re just now getting wind of the unbiased opinions from developers who have courageously installed the upcoming version of iOS -- and the news is good. Here are six of the most exciting new updates to Apple’s seminal mobile operating system.

New lock screen

Changes to any mobile operating system (OS) almost always include updates to the lockscreen. However, this is no ordinary update. For the first time since the iPhone’s release in 2007, there’s no ‘Slide to Unlock’ feature. Instead, the screen provides in-depth, 3D touch-activated notifications displaying more detail than before without having to unlock your phone. The iPhone will automatically display the lock screen any time you pick it up, and you can unlock it by pressing the ‘Home’ button.

New widgets

Another upgrade visible on the lockscreen and homescreen is the long-awaited addition of ‘widgets.’ These are basically compartmentalized apps that run on a portion of your screen without having to open the app entirely. With iOS still in beta, the list of available widgets is already quite long, but iTunes controls, weather and calendar are a few of the standout native widgets. Don’t worry though, Apple is allowing third party widgets from the likes of ESPN, Google Maps and Amazon. They can be accessed by swiping from left to right on your lock screen or page one of your home screen.

3D touch on control center shortcuts

The iPhone 6s has been out long enough that most people have had a chance to interact with its 3D Touch feature, which performs different actions based on how much force you apply when tapping the screen. When combining 3D Touch functionality with the ‘Control Center’ dock that appears with a flick of the finger from the bottom of the screen upwards, each function displays ‘Favorite’ actions. For example, if you use a slightly more forceful touch on the Camera shortcut, you’re presented with the options to jump straight to Traditional, Slow Motion, Video or Selfie recording.

New/rich notifications

We see a lot more of 3D Touch throughout iOS 10, and another place it’s quite evident is notifications. Whether it’s on the lock screen or the notification center, a strong 3D Touch will open a small window that allows you to interact with that app without opening it completely. This is especially helpful for replying to messages and emails. In addition to this-- something that may seem small to some, but huge to others, is the ability to hide all your notifications with just two taps. Simply press hard on the ‘X’ button in the upper right, and then click ‘Clear All Notifications.’

Handwritten messages

The iPhone’s native Messages app got a thorough overhaul, but we’ll leave the discovery of emojis, invisible ink and ‘fireworks’ for another time. Those don’t have much place in the business world, but handwritten messages certainly do. Give your professional messages a more personal, attentive touch by writing responses with your fingers with the app’s Digital Touch option.

‘Delete’ stock apps

Unfortunately, you can’t get back valuable storage space by deleting unnecessary native apps. But you can finally remove them from your home screen. Don’t have an iWatch and don’t see why you need to have the app on your phone, albeit tucked away in a folder on page three? Press and hold on the app, tap the shaking X, and tap ‘Remove.’ All gone. iOS 10 is one of the most significant updates the iPhone has ever received. It’s still another month away from widespread release, but if you’d like to install the beta now, or you just want to learn more about how to automatically convert text to emojis, we’re your guys. Open up your boring, old Messages, and drop us a line. We’ll have you sending handwritten messages in no time.
Published with permission from TechAdvisory.org. Source.

Topic apple
July 11th, 2016

2016July11_SocialMedia_BIn a day and age of constantly evolving internet technology, it’s our job to keep an ear to the ground at all times, because you just never know when something new might be making noise on the web. One area in particular where you hear constant clamoring is with SEO and Social Media methods, and today we’re looking at 5 of the most important trends impacting businesses.

Everyone knows about death and taxes, the two most famous certainties that we must endure. If there were a third, surely it would be that without robust up-to-date search engine optimization (SEO) and social media strategies, your business will fall behind.

And since there’s no time like the present, we’d like to put forth some of the things that your business should consider taking into account this year in order to increase awareness of your brand, drive more traffic to your websites, and ultimately boost conversion rates.

1. Conversational search

With the success of digital assistants like Apple’s Siri, and the relatively recent roll outs of Amazon Echo and Google Home - two virtual helpers for the home - voice recognition is becoming much more prominent. For businesses, this means adapting your site’s content so it’s detectable by spoken phrase searches in addition to simple short keyword searches.

2. Social publishing

There’s tons of content published on social media, but what’s changing is the convenience with which it can be consumed. Users are ever more at ease with the videos and full-length articles dropping into their feeds - and with not having to leave the comfort of their favorite social apps to see them. The new challenge for companies will therefore be to publish high-quality content through social channels first.

3. Real-time customer interaction

Having interesting videos on your social media channels is practically old hat. Nowadays, given our speedy and seemingly omnipresent internet connections and our on-demand expectations, the move is towards live, streaming, “in-the-moment” interplay with customers, which has been shown to capture users’ attention for longer periods of time than recorded video content.

4. Increasing emphasis on apps

Mobile users spend nearly 90% of their time in mobile apps and just 10% on mobile websites. It’s not surprising given their relative ease of use, and this disparity could become even greater as social media platforms continue favoring apps and search engines like Google continue developing a “web of apps” - something that just might mean the end of traditional websites in the mobile environment.

5. More rich answers

“Rich answers” are Google’s attempt to provide search results that are sufficient enough to eliminate the need to click through to a website for more information. Their prevalence is on the rise, which could significantly reduce the amount of visits to your site. But it does provide an opportunity to use “structured markup,” a protocol that allows search engines to display your site’s data in more creative ways.

As always, the fast-moving advance of ways to optimize your internet presence is keeping us on our toes, and these 5 trends will likely make a difference for you in 2016 and beyond.

So if you sense a need to enhance your company’s SEO and Social Media strategies - but you’re not entirely sure about what to do first or how to do it - remember what Benjamin Franklin once said: “An investment in knowledge pays the best interest.”

We’ve got the knowledge, call us today and start collecting on those dividends right away.

Published with permission from TechAdvisory.org. Source.

Topic Social Media